We make your business more visible on the web.
We are Visible, a web development company with a focus on search engine optimization (SEO) and internet marketing. We aren’t like other SEO and web development companies. Most web development companies will offer SEO as an afterthought; we focus on it from the start. A lot of SEO companies don’t have the design talent to create an interesting site, we take pride in the sites we develop and want them to be seen. While some web developers will leave their customers in the dark; we stand behind our honest, transparent approach to doing business.
We know that building a strong web presence for your product/service is one of the most important uses for your marketing dollars, and it’s one that should not be prohibitively expensive. We will work with you to make sure you are getting the product you want, and the ROI you expect.
You found us.
You found us; that should tell you two things. First, we’re pretty good at making ourselves seen. Second, we’re good at making sure the right person finds us.
Our business is making sure your customers find you. For many clients our focus is on helping them achieve the top position for their primary search phrases in the search engines. We work with your specific needs to develop the most effective web presence: optimizing your site for SEO and usability, and managing further marketing. The end result is not simply more visitors, but more qualified visitors – the people that are most likely to become customers.
Don’t compromise beauty for function.
Visible was founded in June 2008 and is an agency within the Lisa P. Maxwell family of marketing agencies that seek to make your company famous, in the right way and fast.
Our relationship with Lisa P. Maxwell, a full service advertising agency, gives us a huge advantage over our competition. Most SEO companies are composed of computer guys with limited design experience or skill. Our sites, on the other hand, are created by LPM’s brand architects and gifted designers who bring a wealth of marketing and design experience to any project and understand how your brand will best live on the Internet.
Our process is transparent
Many web development and SEO companies will simply charge the client a fee and then leave them in the dark; forcing the client to simply hope the company is acting in their best interest. We put our process on the table and explain what we are doing, when we are doing it, and why it will help to make your site Visible.
We recommend what works best for your company.
Online visibility that makes a difference doesn’t come easy. Much of it depends on an accurate diagnosis of your business needs. Every business is unique. Each requires different key phrases and online functionalities. We figure out what you do, and then connect your site to the right target audience, with the right tools, for successful digital marketing.
We know the importance of starting a project right. Most web development companies will offer SEO as an afterthought; we focus on it from the start. That’s why we start each project by identifying your business needs and target audience. We then design and develop the attractive, functional site you want and need. And finally, we help you manage your SEO and internet marketing after your site goes live.
SEO Case Study: Habitat corporate Suites
Habitat Corporate Suites Network (HCSN), the largest corporate housing provider in the Chicago area, hired Visible in 2007 to improve their optimization and user experience. Visible also managed a link building campaign for HCSN, including building support sites and managing web advertising.
The outcome of our work with HCSN was an astounding 533.6% increase in their most coveted key phrases, and a click-through rate improvement from 2.9% to 19.7%.
With our partnership, HCSN dug their way out from underneath national providers and smaller local competitors and is featured above their competitors.
Web Development Case Study: Lisa P. Maxwell
Lisa P. Maxwell is a unique case in that their customer wouldn’t be searching Google for a new Agency of Record. Visible and Lisa P. Maxwell decided their best course of action to increase findability was to develop a truly unique website that offered any visitor a completely transparent view of their agency--something unheard of in their industry.
Visible designed and developed a flash website with plug-ins to web cams placed throughout the office. By making each and every employee visible to the world, Lisapmaxwell.com generated an immediate impact of over 1,500 visitors a day, as well as mention in numerous industry blogs, articles, and news.
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We want to know who we’re working with
We start by completing a comprehensive evaluation of your site, and your business. Once we know precisely what makes your company unique, we know what course of action to take.
We get to know your business, personally, developing a long-term partnership with you. We believe this is the only way to fully understand why and how consumers will find your company online.
We find your customer first, so they can find you first.
Knowing your audience is key, and required to develop a successful blueprint for reaching them. Your target audience depends entirely on your unique industry niche. We know businesses vary in type, size, and service. Each requires different key phrases and online functionalities. We figure out what you do, and then connect your site to the right target audience, with the right tools, for successful digital marketing.
The right words are key.
Key phrases are what consumers use to find you. But first, you need to find out what those phrases are. Visible works with you to identify hundreds of key words and phrases that your audience is typing into search engines.
One of our first great successes in SEO was HabitatCSN.com. Visible rebuilt their existing site, but this time with SEO in mind. Habitat saw a 472.9% increase in organic visitors per month. Thinking about key words from conception does make a difference.
Click here for the full HabitatCSN.com case study.
Visibility is simple and clean.
Correctly determining what you want your site to do can save you bundles. Just because you can do something digitally, doesn’t mean it will benefit your company. Streaming video is a really cool technology [Check out how cool it is here], but do you really need it on your website? Why waste time and resources on extra content when all you need is an easily searchable site with a scheduling functionality? Visible will help you streamline your site’s capabilities to fit the habits and needs of your consumers.
We do this by running usage reports of your current site. We can find out how your customers are actually using it, and then make informed recommendations.
We build sites worthy of being seen.
Before campaigning a client’s site to the major search engines, we build a site worthy of being seen. This starts with intelligent site planning and exceptional graphic design and copywriting.
Visible is part of a network of creative agencies that includes Lisa P. Maxwell, an full-service advertising agency, LPM PR, their sister PR firm, and Skin, an agency specializing only in branding. With our network’s expertise, Visible will adopt your business’ identity as if it were our own. Only then will we start to design and customize your site.
Customize your site.
Whether it’s a simple online form, or full-blown e-Commerce functionality, Visible can program these features seamlessly into your site. Our B2C and B2B sites include high-quality informational content, professional photography and graphics, as well as top-notch usability features.
It begins with the right code.
Each website requires unique technology platforms. At Visible, we combine the latest open source web programming languages, with MySQL databases. Experts at Cascading Style Sheets (CSS) and JavaScript, we utilize cool code libraries like JQuery and Ajax to make your site updateable and flexible.
Administrative control is another feature of our web-designing prowess. It allows you to control your own content through a web-based content management system. We can also train your employees in using this feature, and help them learn how to use SEO on their own.
Leave the hosting to us. Visible will get take care of getting your site on the web. And, we’ll take over any communication with the hosting site should any nasty, little problems arise.
Meet our branding partner – Skin.
Looks do matter. Your brand has to be hot or your audience is going to look elsewhere. Visible will work with our partner Skin, to help makeover your company’s image. Our art directors and graphic artists will slave over your brand’s logo, tone, typography, and color schemes, until it becomes something worth looking at.
Since we are a family of agencies under the Lisa P. Maxwell umbrella, you will also have access to our full-service advertising agency, and to our PR specialists. Essentially anything you need to make your company famous is at your fingertips.
Get noticed now.
Your identity, brand, and site goals are all shiny and pretty and ready to work for you. Now, it’s business time. We start with On-page Optimization, and monitor our success with Google Analytics. Next, we off-page optimize, a.k.a link build—the more links to your website are out there, the better your site ranks.
We also throw in viral marketing expertise, Pay-Per-Click revenue options, and your standard forms of web advertising. Once these get-noticed-now tactics are perfectly in place, we go one step beyond with our signature customer service.
Unlock your hidden potential.
Understanding your site’s potential for top ranking on search engine’s takes experience to understand fully, but Visible will work with you to strategically place your key search phrases throughout your site. These keywords can be hidden in your site’s code or seen more prevalent in your site’s content.
For best results, Visible will make sure the percentage of key words per page is high enough to get top ranking on all the big search engines. Did you know leading each paragraph with a key word increases your ranking? This is just one of many tricks of the trade that our SEO experts live for, and what will make your site more popular.
Quality content doesn’t exist without quality links.
Building links the right way is crucial to the success of your site. Visible will identify links that directly relate to your business and rank well in their own search terms.
Page rank is paramount. Visible pre-screens each link for high-ranking values, good architecture, and high traffic volume. We never link to sites that are filled with bogus or spam content. Overall, we determine what a quality link looks like for your company. Once added strategically to your site, these links work like magic to get you noticed.
There’s more.
SEO works wonders for your site, but there’s more. Search Engine Marketing (SEM) is the fastest growing marketing industry right now because it’s cost effective and highly beneficial. There is an entire set of techniques and strategies used to direct more visitors from a search engine to another site, and we will work with you to formulate the best SEM strategy available for your business.
One such technique, Pay per Click (PPC) is a fabulous way to increase your web traffic. With PPC, text ads are targeted to keywords on search engines. The price for PPC is determined by how many users click on the ad and go to your site. That means you’ll only pay for your site to be seen.
